According to the latest industry data, the amusement arcade market size (total revenue) for FY2024 reached 614.7 billion yen (114.2% year-on-year), crossing the 600.0 billion yen mark for the first time since FY2007.

Out of this total, prize game revenue reached 417.7 billion yen, outstripping the growth rate of the overall market and accounting for 68.0% of total market sales.

Driven by the establishment of “Oshi-Katsu” (fan activities) demand and an expanding customer base, prize game revenue has been on an upward trajectory since bottoming out in 2014 and continues to grow today. Riding the tailwinds of this market expansion, we have been developing approximately 200 GiGO-exclusive prizes per year while expanding the number of store locations eligible to carry these exclusives through M&A, both of which serve as key drivers of our domestic same-store sales growth.

Amusement arcade market size from 2006 to 2024

Our Same-store Sales Growth Rate (2025 onward)