What is a “campaign”?

Prizes of prize games are created by the manufacturers and purchased by each amusement arcade, so basically the same prizes are available at almost all amusement arcades. On the other hand, in some cases, our Group negotiates with IP publishers and other parties to purchase unique prizes that are available only to our Group. We refer to these unique prizes as “campaigns. Since the handling of prizes that other companies do not offer increases customers’ willingness to visit our stores, this is a factor that causes fluctuations in business performance that differ from normal seasonal fluctuations.

Tag: 2023/8/29