GENDA Inc. (Headquarters: Minato-ku, Tokyo; Chairman of the Board: Nao Kataoka, Representative Director and President; Mai Shin; hereinafter “GENDA”) announced today the establishment of “GENDA Europe Ltd. ” in London, U.K., on Wednesday, August 28, 2024. This will be the second expansion into Europe following “LEMONADE Lemonica UK Limited”, which is already expanding its business in the region. “GENDA Europe Ltd. ” will focus on the expansion of its business in Europe, following on from Asia and the United States.
We will continue to develop our business to realize Aspiration, which is to “make life more enjoyable for people around the world.”
■About the representative of GENDA Europe Ltd.
Ryo Ohtomi, Head of Europe Business, will assume the position of CEO of “GENDA Europe Ltd. ”. He has extensive experience in overseas business promotion at global companies such as “Mitsubishi Corporation” and “Bain & Company”, and was most recently involved in the management of “Ares Company” as Representative Director and President after the company’s M&A through the search fund. He will lead M&A and group management in the European region by utilizing his accumulated knowledge.
■Comment by Ryo Ohtomi, CEO of “GENDA Europe Ltd. ”, Head of Europe Business.
We see Europe as an important growth market with a mature economic base, but also with growing enthusiasm for the Japanese content industry. The UK is one of the best places for Japanese companies to establish a business foundation in terms of business environment and systems. “GENDA Europe Ltd.” will serve as a base for the expansion and promotion of the group’s management and will also expand its global entertainment network widely in Europe and other EMEA regions. “GENDA Europe Ltd.” is expected to become a frontline base for expanding the global entertainment network. We believe that through the activities of this local subsidiary, we will be one step closer to realize Aspiration, which is to “make life more enjoyable for people around the world.”
■GENDA Europe Ltd. Profile
Company name: GENDA Europe Ltd.
Representative: Ryo Ohtomi
Establishment: August 28, 2024
■GENDA Company Profile
「More fun for your days」
To realize this Aspiration, GENDA is an entertainment company that aims to build a global entertainment network and increase the ‘total amount of fun’ distributed in the world. GENDA operates a wide range of businesses in entertainment, including Amusement, Karaoke, Character Merchandising, Food & Beverage, Contents & Promotion (movies, interactive contents, etc.). It operates approximately 800 amusement arcades such as GiGO and the karaoke chain BanBan in Japan and abroad, as well as approximately 1,400 mini-locations (non-staffed gaming corners). It operates in Japan, North America, mainland China, Taiwan, the UK and the Middle East.
Company name: GENDA Inc.
Representative Director and Chairman of the Board Nao Kataoka, Representative Director and President Mai Shin
Established: 5 May 2018.
Location: 17F, Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo
Website: https://genda.jp/en
GENDA IR page: https://genda.jp/en/ir