GROUP OVERVIEW

Overview of GENDA Group

Make Everyone’s Life more Enjoyable

We aim to build a global entertainment network and increase the "total volume of fun" prevailing in the world to realize our Aspiration.
GENDA is engaged in management support for group companies as a pure holding company that owns several entertainment business companies. As our core business, we operate approximately 250 amusement arcades mainly under the "GiGO" brand through our wholly owned subsidiary GENDA GiGO Entertainment. Other businesses include amusement machine leasing, online crane games, sales promotions, and character licensing.

Overview of GENDA Group

Pure Holding Company
GENDA, Inc.
  • 100%
    GENDA GiGO Entertainment Inc.
  • 100%
    GENDA Games Inc.
  • 100%
    SPSS Co., Ltd.
  • 51%
    Tokyo Character Makers Co.,Ltd.
  • 80.75%
    Five Colors Inc.
  • Equity-method affiliate subsidiary50%
    Kiddleton, Inc.
  • Equity-method affiliate subsidiary20.8%
    Dynamo Amusement, Inc.

Group Companies of GENDA

GENDA Inc.

Pure Holding Company
  • Support and management of the group companies

GENDA GiGO Entertainment Inc.

Operation of amusement arcades
  • Amusement arcades GiGO, etc. approximately 250 stores
Operation of online crane games
Ratio of voting rights: 100%
Consolidated subsidiary

GENDA Games Inc.

Lease of amusement machines
  • Lease of amusement machines to amusement arcades
    (Currently leasing approximately 5,000 machines)
Operation of online crane games
Ratio of voting rights: 100%
Consolidated subsidiary

SPSS Co., Ltd.

Sales promotion
  • Advertisement (agency business of cinema advertisement)
  • Procurement, production, and sales of prizes
  • Sales promotion tools (production of POP and store interior design)
Ratio of voting rights: 100%
Consolidated subsidiary

Tokyo Character Makers Co.,Ltd.

Licensing characters
  • Design, develop, and sales characters
  • Investment in movies, anime, and other media
Ratio of voting rights: 51%
Consolidated subsidiary

Five Colors Inc.

Lease of amusement machines (China local subsidiary)
  • Leasing amusement machines to amusement arcades
    (Currently leasing approximately 700 machines)
  • Sales of amusement prizes
Ratio of voting rights: 80.75%
Consolidated subsidiary

GSE Taiwan Inc.

Operation of amusement arcades (Taiwan local subsidiary)
  • Development and operation of amusement arcades
Ratio of voting rights: GENDA GiGO Entertainment 100%

Kiddleton, Inc.

Operation of amusement arcades (Local subsidiary in the United States )
  • Development and operation of entertainment facilities complex
  • Development and operation of amusement arcades
Ratio of voting rights: 50% (Equity-method affiliate subsidiary)

Dynamo Amusement, Inc.

VR contents
  • Design, development, and sales of experience-based theatre attractions and VR attractions
Ratio of voting rights: 20.8% (Equity-method affiliate subsidiary)
(*1) App Store is a trademark of Apple Inc.
(*2) Google Play is a trademark of Google LLC.