GENDA Growth Strategy

Our Growth Strategy

The pillar of our growth strategy is to enhance the shareholder value by "Continuous Transformational Growth" through M&As, in addition to the growth of the existing businesses

Continuous Transformational
Growth through M&A
Continuous Growth in
Domestic Business
Continuous Growth in
Overseas Business

M&A Track Records

Since our incorporation, we have executed numerous M&As and capital transactions, mainly focusing on the operation of amusement arcades. We have been able to implement managerial efficiently, by sucessfully realizing synergies and optimizing resources

Operation of amusement arcades

Operation of amusement arcades

  • 2018.05

    Establishment of GENDA

  • 2018.06

    Acquired 100% Stake of SPSS

  • 2019.07

    Established a JV in the U.S. with ROUND ONE

    Operation of amusement arcades
  • 2020.12

    Acquired 85.1% Stake of SEGA Entertainment

    Operation of amusement arcades
  • 2021.04

    Acquired the U.S. business of NAMCO USA

    Operation of amusement arcades
  • 2021.10

    Capital alliance with Dynamo Amusement

  • 2021.12

    Acquired the business of SEGA AMUSEMENTS TAIWAN LTD.

    Operation of amusement arcades
  • 2022.01

    Acquired 100% Stake of SEGA Entertainment

    Operation of amusement arcades

    Acquired 100% Stake of Takarajima

    Operation of amusement arcades
  • 2022.06

    Capital aliance with Hashilus (VR content provider) and Dynamo Amusement

  • 2022.10

    Acquired the business of Sugai Dinos

    Operation of amusement arcades

    Acquired the amusement arcade business of Avice

    Operation of amusement arcades
  • 2023.09

    Assets transferred from WASD

    Kiddleton becomes wholly owned subsidiary (100%)

    Making Dynamo Amusement a wholly owned subsidiary (100%)

  • 2023.10

    Acquisition of fixed assets, etc. from Amuzy

    Operation of amusement arcades

    LEMONADE by Lemonica becomes a consolidated subsidiary

    Ares Company becomes a consolidated subsidiary

  • 2023.11

    Acquired 78.05% stake of GAGA Corporation

    Acquired mini-locations from Global Solutions, Inc.

    Acquired 100% stake of INP LLC, the wholly-owning parent company of Japan Popcorn Co.

  • 2023.12

    Acquired the amusement arcade business operated by YK corporation Co.,Ltd

    Operation of amusement arcades
  • 2024.01

    Making Fukuya Holdings Co., a wholly owned subsidiary (100%)

  • 2024.02

    PLABI CORPORATION becomes a consolidated subsidiary

    Operation of amusement arcades

    Shin Corporation Co., Ltd. becomes a consolidated subsidiary

  • 2024.05

    Acquired 100% Stake of SANDAI

    Operation of amusement arcades
  • 2024.06

    Acquired 100% Stake of AMEX

    Operation of amusement arcades

    Acquired VR Game Business of VAR LIVE JAPAN

External Evaluation

Top 10 Mergers and Acquisitions Services Companies in APAC

GENDA's corporate actions including our M&A strategy have been well-received externally.

On February 27, 2024, GENDA is selected as the Top 10 Mergers and Acquisitions Services Companies in APAC by Business Management Review Magazine.

Transition of EPS since Incorporation

We have been able to increase our cash EPS by 72 times in 5 years since our incorporation, not only through continuous transformational growth by M&As but also thorough the pursuit of disciplined financing to maximize shareholder value

cash EPS

To become the World’s No.1 Entertainment Company

We strive to become the world's no.1 entertainment company by bringing together the expertise of professionals in each field

Professional Team
Top Leaderships
M&A /
Broader Entertainment Field
Amusement Arcade
Japan, China, U.S.
M&A in
Global Expansion

Overview of GENDA Group

Pure Holding Company
  • 100%
    GENDA GiGO Entertainment Inc.
  • 100%
    GENDA Games Inc.
  • 91.75%
    Five Colors Inc.
  • 100%
    Dynamo Amusement, Inc.
  • 66%
    LEMONADE by Lemonica Co.
  • 100%
    Ares Company Limited
  • 78.05%
    GAGA Corporation
  • 100%
    Japan Popcorn Co.
  • 100%
    Fukuya Holdings Co., Ltd.
  • 78.59%
    Shin Corporation Co., Ltd.

M&A Case Studies

M&A Cases Studies among GENDA Group

List of Cases Studies


M&A-related Inquiries