GENDA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and Chairman of the Board: Nao Kataoka; Representative Director and President: Mai Shin; hereinafter “Company”) and U-NEXT HOLDINGS Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director, President & CEO: Yasuhide Uno; hereinafter “U-NEXT HOLDINGS”) hereby announce that we have decided to work together and concluded a business collaboration agreement today, Tuesday, November 12, 2024.

■For details to IR release

＜Reason for this Business Collaboration＞
The Company has set the aspiration of “More fun for your days” and aims to become “the World’s No.1 Entertainment Company” by 2040. Our growth strategy is to achieve “Continuous Transformational Growth” through M&A in the entertainment industry, and we operate our business in two segments: “Entertainment Platform Business,” which operates store-based business such as amusement arcade, karaoke etc., and “Entertainment Contents Business,” which handles the upstream areas of entertainment such as IP. In addition, by promoting DX with our own tech members, the Company is creating synergy effects among group companies and providing high-quality services in line with the current trends.
On the other hand, U-NEXT HOLDINGS, under the corporate slogan of “NEXT for U,” provides the society new values through each business of content distribution, store and facility solution, communication and energy, finance, realty and global with desire “Renew the future with entertainment and technology.” Among these business fields, they have a base of about 850,000 clients nationwide such as restaurants, retail stores, accommodations and medical institutions in the store and facility solution business and provide value-added solutions centered on DX support on store and facility operation through various sales channels.
Through this business collaboration, in the entertainment business field, we aim to develop our business and increase the corporate value each other by mutually sharing the base of customers, the sales channels and resources like knowledge and know-how which U-NEXT HOLDINGS and the Company have.

＜Details of this Business Collaboration＞
（１） Alignment of DX solutions and contents for distribution developed by U-NEXT HOLDINGS and the Entertainment Platform developed by the Company.
（２） Investigate the possibility of developing new products and increasing the value provided to customers by sharing and utilizing know-how and knowledge related to DX and operation of facility and store owned by U-NEXT HOLDINGS and the Company.

■U-NEXT HOLDINGS Corporate outline
“NEXT for U”
U-NEXT HOLDINGS, under the corporate slogan of “NEXT for U,” provides the society new values through each business of content distribution, store and facility solution, communication and energy, finance, realty and global with desire “Renew the future with entertainment and technology.” Their group has 152 bases all over Japan and a base of about 850,000 clients in the store and facility solution business. They provide value-added solutions centered on DX support on store and facility operation through various sales channels, including store BGM with more than 60-year history. U-NEXT HOLDINGS will grow to become a corporate group which is trusted and anticipated by more people.

Company name：U-NEXT HOLDINGS Co., Ltd.
Representative：Representative Director, President & CEO Yasuhide Uno
Establishment：February 2009
Location：Meguro Central Square, 3-1-1 Kamiosaki, Shinagawa-ku, Tokyo
Corporate website：https://unext-hd.co.jp
IR page：https://unext-hd.co.jp/ir

■GENDA Corporate outline
“More fun for your days”
To realize this Aspiration, GENDA is an entertainment company that aims to build a global entertainment network and increase the “total amount of fun” distributed in the world. We operate a wide range of businesses in entertainment, including Amusement, Karaoke, Character Merchandising, Food & Beverage and Contents & Promotion (movies, interactive contents, etc.). We operate approximately 800 amusement arcades such as “GiGO” and the karaoke chain “Karaoke BanBan” in Japan and abroad, as well as approximately 8,000 mini-locations (non-staffed gaming corners). We operate business in Japan, the United States, mainland China, Taiwan, the United Kingdom, the Middle East and Vietnam.

Company name：GENDA Inc.
Representative：Representative Director and Chairman of the Board Nao Kataoka and Representative Director and President Mai Shin
Establishment：May 2018
Location：17F Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo
Website：https://genda.jp/en/
GENDA IR page：https://genda.jp/en/ir