GENDA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and Chairman of the Board: Nao Kataoka; Representative Director and President: Mai Shin; hereafter, “Company”) announces that we have resolved that GENDA GiGO Entertainment Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Kazuhiro Ninomiya; hereinafter “GENDA GiGO Entertainment”), which is our group company, will take over the business of seven amusement arcades from DORAMA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Yasuhiro Kammai; hereinafter “DORAMA”), which operates amusement arcades in the Tokyo metropolitan area, through a company split (absorption-type split).
■ For details, please refer to this timely disclosure.
DORAMA runs an operation business of amusement arcades in the Kanto region, and we plan to take over seven amusement arcades operated by DORAMA through this absorption-type split. By this absorption-type split, we can expect an increase in profit for both the business subject to the absorption-type split and the Company’s group (“GENDA”) by providing limited-edition prizes of “GiGO PRIZE,” which is a prize brand developed by GENDA, and improving the purchasing power of amusement machines and prizes in accordance with increasing numbers of stores in addition to streamlining the store operation by sharing human resources and knowledge of DX between the stores developed by DORAMA and the ones by GENDA. We will keep striving to create attractive facilities so that we can offer “Tanoshi-ba®” to all customers that visit GENDA’s amusement arcades.
(*1) “Tanoshi-ba®” is a registered trademark of GENDA GiGO Entertainment (translator’s notes; The meaning of Tanoshi-ba is “fun place”).
■ DORAMA Inc. Corporate outline
Company name: DORAMA Co., Ltd.
Representative: CEO Director Yasuhiro Kammai
Establishment: March 1982
Location: 1-13-3 Honcho, Shibuya-ku, Tokyo
Website: https://www.dorama.co.jp
■ GENDA Corporate outline
“More fun for your days”
To realize this Aspiration, GENDA is an entertainment company that aims to build a global entertainment network and increase the “total amount of fun” distributed in the world. We operate a wide range of businesses in entertainment, including Amusement, Karaoke, Character Merchandising, Food & Beverage and Contents & Promotions (movies, interactive contents, etc.). We operate approximately 800 amusement arcades such as “GiGO” and the karaoke chain “Karaoke BanBan” in Japan and abroad, as well as approximately 8,000 mini-locations (non-staffed gaming corners). We operate business in Japan, the United States, mainland China, Taiwan, the United Kingdom, the Middle East and Vietnam.
Company name: GENDA Inc.
Representative: Representative Director and Chairman of the Board Nao Kataoka, Representative Director and President Mai Shin
Establishment: May 2018
Location: 17F Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo
Website: https://genda.jp/en
GENDA IR page: https://genda.jp/en/ir