NEW

Player One Amusement Group (North America) joins GENDA～Sales volume in North America to reach approx. 44 billion yen by the addition of 104 amusement arcades and approx. 2,000 mini-locations ～

GENDA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and Chairman of the Board: Nao Kataoka, Representative Director and President: Mai Shin, hereinafter referred to as “Company,” and collectively as “GENDA,” including its group companies) announces that we have resolved at a meeting of the Board of Directors held today that our group company, Kiddleton, Inc. (Headquarters: Dallas, Texas, USA; President and CEO: Atsushi Iyoda; hereinafter “Kiddleton”), will acquire 100% of the shares of Pixel Intermediate Holding Corporation (Headquarters: Delaware, USA; hereinafter collectively referred to as “PLAYER ONE,” including its group companies), which owns group companies such as Player One Amusement Group Inc. (Headquarters: Ontario, Canada), which is engaged in the operation of amusement arcades, etc. With this acquisition, 104 amusement arcades will join us and the number of mini-locations (*1) of the Company will increase by approximately 2,000 to more than 13,000 in total.

Kiddleton, Inc. offers Japanese-style small prize game machines (arcade games for the purpose of winning prizes) and Japanese-style “Kawaii” designed prizes which were not previously found in the U.S. market, and operates the business with its uniqueness by sticking to “merchandise available nowhere else, experience available nowhere else.”
PLAYER ONE is engaged in the Route Operations business and the Sales & Distribution business. In the Route Operations business, it operates amusement arcades and mini-locations and has an advantage especially in opening a store in large-scale entertainment facilities such as movie theaters and FECs (Family Entertainment Centers). In the Sales & Distribution business, it is engaged in sale and wholesale of game machines, etc.
The mini-location that Kiddleton and National Entertainment Network, LLC (Headquarters: Colorado, USA, hereinafter “NEN”), which joined GENDA in November 2024, have worked on in vacant spaces in supermarkets and shopping malls is a business model which it is possible to install even in limited space and a cash recoupment period is short because the scale is small and the amount of investment is limited. However, since PLAYER ONE has installed more game machines in one location and has an advantage in the development of locations where we can expect a long-term contract, it is possible to steadily generate a certain scale of cashflow. PLAYER ONE has such a specialty which is different from Kiddleton or NEN and we can expect GENDA’s Entertainment Platform to be further robust.
By PLAYER ONE’S joining of GENDA, it is estimated that the GENDA’s sales volume in North America in the fiscal year ending on January 31, 2027 will be approximately 300 million U.S. dollars (approximately 44 billion yen) and consist approximately 25% of all (2). To realize our aspiration of “More fun for your days,” we will continue to expand our entertainment network globally and strive to create attractive facilities so that our customers can enjoy around the world. (1) Gaming corners where 30 or less game machines are installed.
(*2) Estimates calculated by applying the target value of sales for the fiscal year ending on January 31, 2026 which we announced on March 12, 2025 to the fiscal year ending on January 31, 2027, and totaling the amount and the Company’s target value of PLAYER ONE for the fiscal year ending on December 31, 2025, in order to show the scale of GENDA’s sales in North America in the fiscal year ending on January 31, 2027 after PLAYER ONE joined us because the PLAYER ONE’s operating results will contribute to our consolidated ones full year from the fiscal year ending on January 31, 2027.

■ For more details, please refer to our timely disclosure.

Notice Concerning the Acquisition of Shares of Pixel Intermediate Holding Corporation, which owns Player One Amusement Group Inc., by our Consolidated Subsidiary

■ Each company’s Corporate outline
Company name: Kiddleton, Inc.
Representative: President and CEO Atsushi Iyoda
Establishment: July 2019
Location: Dallas, Texas, USA
Website: https://kiddleton.info

Company name: Pixel Intermediate Holding Corporation
Establishment: November 2023
Location: Wilmington, Delaware, USA

Company name: Player One Amusement Group Inc.
Representative: Director, Chief Executive Officer John Kolliniatis
Establishment: 1975
Location: Toronto, Ontario, Canada
Website: https://p1-ag.com/

■ GENDA Corporate outline
“More fun for your days”
To realize this Aspiration, GENDA is an entertainment company that aims to build a global entertainment network and increase the “total amount of fun” distributed throughout the world. We operate a wide range of businesses in entertainment, including Amusement, Karaoke, Character Merchandising, Food & Beverage and Contents & Promotions (movies, interactive contents, etc.). We operate approximately 800 amusement arcades such as “GiGO” and the karaoke chain “Karaoke BanBan” in Japan and abroad, as well as approximately 11,000 mini-locations. We operate in Japan, the United States, mainland China, Taiwan, the United Kingdom, the Middle East, Vietnam and the Netherlands.

Company name: GENDA Inc.
Representative: Representative Director and Chairman of the Board Nao Kataoka, Representative Director and President Mai Shin
Established: May 2018
Location: 17F Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo
Web site: https://genda.jp/en
GENDA IR page: https://genda.jp/en/ir