We hereby announce that GENDA GiGO Entertainment Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Kazuhiro Ninomiya; hereinafter “GENDA GiGO Entertainment”), which is a group company of GENDA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director, President and CEO: Nao Kataoka; hereinafter collectively referred to as “GENDA,” including its group companies), has entered into a basic agreement with Culture Experience Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Shinichiro Kamaura; hereinafter “CX”) toward a business alliance in which both companies will mutually provide the know-how and aim to create entertainment centering on IP contents.

CX operates “TSUTAYA,” which receives a wide range of customers, all over Japan based on its ability to make proposals centered on bookstores and has store operation know-how and a distribution network. GENDA will multiply these advantages of CX by those of GENDA GiGO Entertainment, which develops a variety of IP products and operates amusement arcades nationwide, and aim to develop a new business model which create new value for customers’ experiences around the country, centering on IP contents, such as jointly developing IP products filled with “likes” of various customers and jointly creating a place multiplied by new entertainment in “TSUTAYA” and other bookstores nationwide.
As the first shot, we opened a “mini-location (*1)” with GENDA’s GiGO Mini-cranes installed in “TSUTAYA Abenobashi” in Osaka on April 22, 2025.

Mini-location opened in “TSUTAYA Abenobashi” on April 22, 2025

GENDA will continue to increase the number of mini-locations and will strive to create places that can be enjoyed by as many people as possible by operating them.

(*1) Mainly gaming corners with 30 or less game machines installed

■For more information, please see the timely disclosure.

■ GENDA Corporate outline
“More fun for your days”
To realize this Aspiration, GENDA is an entertainment company that aims to build a global entertainment network and increase the “total amount of fun” distributed throughout the world. We operate a wide range of businesses in entertainment, including Amusement, Karaoke, Character Merchandising, Food & Beverage and Contents & Promotions (movies, interactive contents, etc.). We operate approximately 800 amusement arcades such as “GiGO” and the karaoke chain “Karaoke BanBan” in Japan and abroad, as well as approximately 11,000 mini-locations. We operate in Japan, the United States, mainland China, Taiwan, the United Kingdom, the Middle East, Vietnam and the Netherlands.

Company name: GENDA Inc.
Representative: Representative Director, President and CEO Nao Kataoka
Established: May 2018
Location: 17F Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo
Web site: https://genda.jp/en
GENDA IR page: https://genda.jp/en/ir