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“eiga.com” joins GENDA ~Roll-up M&A in Contents & Promotion Business~

GENDA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director, President and CEO: Nao Kataoka; hereinafter collectively referred to as “GENDA,” including its group companies) announces that we have resolved to acquire all of the shares outstanding of eiga.com, Inc. (Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Tatsuya Matsui, hereinafter “eiga.com”), which operates a movie information website, “eiga.com,” etc.

“eiga.com,” a movie information website operated by eiga.com, has been supported by many movie fans since its launch in 1998 through its latest movie information, reports on film festivals in Japan and overseas, feature articles with unique perspectives and the largest review function in Japan. It is a leading comprehensive movie information website in Japan. The website is a platform visited by tens of millions of users per month, and its high editorial skills and enthusiastic user community have made it a unique presence in the movie industry.

Through this acquisition, we will strengthen the promotion of films distributed by our group company, GAGA Corporation (hereinafter “GAGA”), on “eiga.com,” and GAGA, which is in charge of film distribution, Fukuya Co., Ltd., which handles merchandise planning in GENDA, and eiga.com, which manages promotions are integrating to create a system that maximizes content value. Furthermore, this will enable GENDA to continuously monitor the latest user trends possessed by eiga.com and develop services that match user preference at any given time. Besides, the addition of online advertising on “eiga.com” to GENDA’s offline ad spaces, such as outdoor screens and karaoke room monitors, will unlock new value within our advertising channels. With the Aspiration of “More fun for your days,” GENDA will keep delivering a variety of entertainment experiences.

■ For more details, please refer to this timely disclosure.

■ Corporate outline of each company

Company name: eiga.com, Inc. (the company to be acquired)
Representative: President and Representative Director Tatsuya Matsui
Establishment: August 2000
Location: Shibuya-ku, Tokyo
Web site: https://eiga.com/info/company/

Company name: Kakaku.com, Inc. (the counterparty of the acquisition)
Representative: President and Representative Director Atsuhiro Murakami
Establishment: December 1997
Location: Shibuya-ku, Tokyo
Web site: https://corporate.kakaku.com/

■ GENDA Corporate outline

“More fun for your days”
To realize this Aspiration, GENDA is an entertainment company that aims to build a global entertainment network and increase the “total amount of fun” distributed throughout the world. We operate a wide range of businesses in entertainment, including Amusement, Karaoke, Character Merchandising, Food & Beverage and Contents & Promotions (movies, interactive contents, etc.). We operate approximately 800 amusement arcades such as “GiGO” and the karaoke chain “Karaoke BanBan” in Japan and abroad, as well as approximately 14,000 mini-locations (mainly a gaming corner with 30 or less game machines installed). We operate in Japan, the United States, mainland China, Taiwan, the United Kingdom, Vietnam, the Netherlands and Canada.

Company name: GENDA Inc.
Representative: Representative Director, President and CEO Nao Kataoka
Established: May 2018
Location: 6F Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo
Web site: https://genda.jp/en
GENDA IR page: https://genda.jp/en/ir