We are pleased to announce that GENDA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director, President and CEO: Nao Kataoka; hereinafter referred to as “Company,” and collectively “GENDA” including its group companies) has concluded an agreement with KOTOBUKIYA CO., LTD. (Headquarters: Tachikawa city, Tokyo; President and Representative Director: Kazuyuki Shimizu; hereinafter “KOTOBUKIYA”) toward business collaboration (hereinafter “Business Collaboration”) today as follows.

■ Reason for the Business Collaboration
The Company has set the aspiration of “More fun for your days” and aims to become “the World’s No.1 Entertainment Company” in 2040. Our growth strategy is to achieve “Continuous Transformational Growth” through M&A in the entertainment industry, and we operate our business in two segments: “Entertainment Platform Business,” which operates amusement arcades and karaoke facilities, etc., and “Entertainment Contents Business,” which handles the upstream areas of entertainment such as IP (Intellectual Property).
On the other hand, starting as a retail business, KOTOBUKIYA is a long-established company with a 73-year history in the hobby industry; currently, it has achieved growth through global expansion, centered on its manufacturer business where it handles the integrated manufacture and sale of figures and plastic models. In particular, its strength lies in placing IP at the core of its strategy. By managing everything from the creation of original IP to multi-faceted development and promotion – including plastic models, figures, anime, games, comics, and merchandise – it excels at driving widespread recognition and growth for its IP. In the plastic model industry in particular, it has contributed to the growth of the entire sector as a leading company that pioneered the new market for “character-based girl (Bishoujo) plastic models.”
The objective of the Business Collaboration is to combine the management resources of both companies to solidify our competitive advantage in the global market. Building upon the foundation of trust established through our past collaborations, we will maximize the synergy between KOTOBUKIYA’s IP creation and manufacturing capabilities and GENDA’s platform expansion strengths. Through this, we will steadily promote the sustainable enhancement of enterprise value and the expansion of our global presence.

■ Details of the Business Collaboration
(1) Acceleration of overseas development based on the global platform
By integrating the amusement arcades GENDA has developed with KOTOBUKIYA’s IP and product manufacturing capabilities, we will strengthen our business foundation in the global market. Specifically, we will utilize GENDA’s entertainment platforms spanning North America, Europe, and Asia as distribution channels to roll out KOTOBUKIYA’s products and host live events. Through these initiatives, we aim to enhance the presence of Japanese IP in local markets and maximize revenue opportunities on a global scale.
(2) Maximize IP value through cross-business portfolio collaboration
In addition to our existing “shop-in-shop” collaborations within the amusement domain, we will expand our partnership across our entire diversified business portfolio, including karaoke and F&B (Food & Beverage). By comprehensively leveraging these physical touchpoints, we aim to increase LTV (Lifetime Value) throughout the entire fan lifecycle. Furthermore, by GENDA serving as a “physical domain platformer” for promotion and experience-based services during the media-mix phase of IP creation, we will build a collaborative ecosystem designed to maximize the asset value of our IPs.

■ KOTOBUKIYA Corporate outline
Company name: KOTBUKIYA CO., LTD.
Representative: President and Representative Director Kazuyuki Shimizu
Established: January 1953
Location: 4-5 Midori-cho, Tachikawa city, Tokyo
Web site: https://www.kotobukiya.co.jp/en/

■ GENDA Corporate outline
“More fun for your days”
To realize this Aspiration, GENDA is an entertainment company that aims to build a global entertainment network and increase the “total amount of fun” distributed throughout the world.
We operate a wide range of businesses in entertainment, including Amusement, Karaoke, Lifestyle, Tourism, Food & Beverage, Character Merchandising and Contents & Promotions (movies, interactive contents, etc.). Both domestically and internationally, we operate approximately 1,100 locations, including amusement arcades such as “GiGO,” the karaoke chain “Karaoke BanBan” and the photography studio “Studio CARATT” as well as approximately 13,000 mini-locations (mainly a gaming corner with 30 or fewer game machines installed). We operate in various regions including Japan, the United States, Canada, the United Kingdom, Ireland, the Netherlands, mainland China, Hong Kong, Taiwan, Singapore and Vietnam.

Company name: GENDA Inc.
Representative: Representative Director, President and CEO Nao Kataoka
Established: May 2018
Location: 6F Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo
Web site: https://genda.jp/en
GENDA IR page: https://genda.jp/en/ir