We are pleased to announce that GENDA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director, President and CEO: Nao Kataoka; hereinafter referred to as “Company”), at the Board of Directors meeting held today, resolved to conclude an agreement regarding a capital and business alliance (hereinafter “Capital and Business Alliance”) with SBI Holdings, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director, Chairman and President: Yoshitaka Kitao; hereinafter “SBI Holdings”) as follows.


■ Reasons for the Capital and Business Alliance
The Company has set the aspiration of “More fun for your days” and aims to become “the World’s No.1 Entertainment Company” in 2040. Our growth strategy is to achieve “Continuous Transformational Growth” through M&A in the entertainment industry, and we operate our business in two segments: “Entertainment Platform Business,” which operates amusement arcades and karaoke facilities, etc., and “Entertainment Contents Business,” which handles the upstream areas of entertainment such as IP (Intellectual Property).
On the other hand, SBI Holdings and its group companies (hereinafter “SBI Group”) possess unique strengths, including top-tier financial data in Japan in terms of both quality and quantity, a customer base of over 82 million in Japan and overseas, and a diverse range of global entities spanning 26 countries and regions (as of the end of March 2026). These assets enable the strategic integration of a broad service lineup extending across banking, securities, insurance, asset management, and digital assets. SBI Holdings established SBI NEO MEDIA Holdings Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Yu Fukasawa; hereinafter “SBI NEO MEDIA Holdings”) as a core subsidiary to oversee the group’s media, entertainment, and marketing-related businesses. Since then, through capital and business alliances as well as M&As with companies possessing various media capabilities – such as IP production, talent agencies, event planning and operation, and SNS marketing – the company has integrated finance, IT, and media. Through these efforts, it has built the “SBI Neo-Media Ecosystem,” which achieves end-to-end realization ranging from information distribution and content investment/financing to the creation of an economic sphere.
Through the Capital and Business Alliance, the Company will invest in entities such as “SBI Neo Content Investment Limited Partnership (commonly known as “SBI Neo Content Fund”)” formed by SBI Holdings and the SBI Group. Meanwhile, the SBI Group will strengthen its capital relationship with the Company through the acquisition of the Company’s shares. Through these initiatives, both parties mutually aim to expand their respective entertainment-related businesses.
■ Details of the Capital and Business Alliance
(1) Investing in SBI Neo Content Fund
The Company will invest 300 million yen as a limited partner (LP) in SBI Neo Content Fund established by the SBI Group.
(2) Acquisition of the Company’s shares by the SBI Group
SBI Holdings plans to acquire outstanding common shares of the Company through itself or its subsidiaries, up to a maximum of 1.00% of the Company’s total issued shares as of the end of June 2026, by means of market purchases. The timing and other details of the share acquisition will be determined upon consideration of market conditions and other factors.
(3) Joint initiatives leveraging SBI Group’s content and the Company’s platform
Both companies will engage in discussions regarding the joint development of marketing and promotional initiatives that combine the entertainment content owned by the SBI Group with the entertainment platform operated by the Company.
■ Please also refer to the timely disclosure.
■ SBI Holdings Corporate outline
Company Name: SBI Holdings, Inc.
Representative: Representative Director, Chairman and President Yoshitaka Kitao
Established: July 1999
Location: 1-6-1 Roppongi, Minato-ku, Tokyo
Website: https://www.sbigroup.co.jp/english/
■ GENDA Corporate outline
GENDA is an entertainment company that aims to build a global entertainment network and increase the “absolute amount of fun” spreading across the globe in order to realize our Aspiration of “More fun for your days.”
We operate a wide range of businesses in entertainment, including Amusement, Karaoke, Lifestyle, Tourism, Food & Beverage, Character Merchandising and Contents & Promotions (movies, interactive contents, etc.). Both domestically and internationally, we operate approximately 1,100 locations, including amusement arcades such as “GiGO,” the karaoke chain “Karaoke BanBan” and the photography studio “Studio CARATT” as well as approximately 13,000 mini-locations (mainly a gaming corner with 30 or fewer game machines installed). We operate in various regions including Japan, the United States, Canada, the United Kingdom, Ireland, the Netherlands, mainland China, Hong Kong, Taiwan, Singapore, Malaysia and Vietnam.
Company name: GENDA Inc.
Representative: Representative Director, President and CEO Nao Kataoka
Established: May 2018
Location: 6F Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo
Web site: https://genda.jp/en
GENDA IR page: https://genda.jp/en/ir