GENDA Inc. (Headquarters: Minato-ku, Tokyo; Chairman of the Board: Nao Kataoka; Representative Director and President: Mai Shin; hereinafter “GENDA”) announced today that GENDA GiGO Entertainment, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Kazuhiro Ninomiya; hereinafter “GENDA GiGO Entertainment”) , a group company of GENDA has resolved to take over one amusement facility from Matahari Entertainment Co.,Ltd, (headquartered in Kawasaki, Kanagawa; President; Yasutaka Yamanaka; hereinafter “Matahari Entertainment”) which operates amusement facilities in the Kanto region..

■For more information, see,

GENDA Group is an entertainment company that aims to build a global entertainment network and increase the “total amount of fun” distributed throughout the world in order to realize its Aspiration of “More fun for your days”. GENDA GiGO Entertainment, which plays a central role in the entertainment platform business of our group, operates amusement facilities with the vision of continuing to create and provide the world’s most enjoyable time and space “Tanoshi-ba®” meaning “Fun Place” as a “Tanoshi-ba® ” creation company (*1). (As of July 31, 2024, the GENDA GIGO Group had 776 amusement centers, including 349 amusement centers in Japan and overseas).

(*1) “Tanoshi-ba®” is a registered trademark of GENDA GiGO Entertainment.

Matahari Entertainment operates amusement arcades in the Kanto region, and our group will take over one of these arcades (Tsukuba City, Ibaraki Prefecture). In addition, our Group expects to increase profits by introducing limited-edition prizes under GENDA GiGO Entertainment’s “GiGO PRIZE” brand and by improving the purchasing power of amusement machines and prizes through its participation in the Group.

Since 2014, the market size of the amusement industry, especially sales of prize games (*2), has been expanding every year. The industry has entered a new growth phase, with major companies in the industry, including our group, generating record profits by 2022 after overcoming store closures and shortened hours due to the outbreak of the COVID-19. On the other hand, even the top 10 companies in the industry have only about 50% of the domestic market share. By pursuing roll-up M&As, our group will be able to efficiently invest its knowledge and management resources to provide entertainment experiences that more customers can enjoy.
(*2) Prize games: Games in which the main objective is to win prizes.

We will continue to promote M&A, the mainstay of our growth strategy, to realize Aspiration, which is to “make life more enjoyable for people around the world.

■Matahari Entertainment Co.,Ltd Profile
Company name: Matahari Entertainment Co.,Ltd
President: Yasutaka Yamanaka
Established: June 2020
Location: 19th Floor, Kawasaki Tech Center, 580-16 Horikawa-cho, Saiwai-ku, Kawasaki, Kanagawa, Japan
Website: http://matahari-entertainment.co.jp/company/

■GENDA Company Profile

「More fun for your days」
To realize this Aspiration, GENDA is an entertainment company that aims to build a global entertainment network and increase the ‘total amount of fun’ distributed in the world. GENDA operates a wide range of businesses in entertainment, including Amusement, Karaoke, Character Merchandising, Food & Beverage, Contents & Promotion (movies, interactive contents, etc.). It operates approximately 800 amusement arcades such as GiGO and the karaoke chain BanBan in Japan and abroad, as well as approximately 1,400 mini-locations (non-staffed gaming corners). It operates in Japan, North America, mainland China, Taiwan, the UK and the Middle East.

Company name: GENDA Inc.
Representative Director and Chairman of the Board Nao Kataoka, Representative Director and President Mai Shin
Established: 5 May 2018.
Location: 17F, Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo
Website: https://genda.jp
GENDA IR page: https://genda.jp/ir