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GENDA expands F&B Business ~FILLICO JAPAN, which offers “Jewelry Water,” joins GENDA~

We are pleased to announce that C’traum inc. (Headquarters: Minato-ku, Tokyo; Representative Director and Chairman: Kota Watanabe, Representative Director and President: Tomoki Nagae), which is a group company of GENDA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director, President and CEO: Nao Kataoka; hereinafter collectively referred to as “GENDA,” including its group companies), has resolved at a meeting of the Board of Directors held today to acquire 100% of the shares outstanding of FILLICO JAPAN Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Kenichi Sakata, hereinafter “FILLICO JAPAN”), which is engaged in the manufacturing, sales and import/export of “Jewelry Water,” etc.

GENDA sees its Food & Beverage (F&B) business as a platform for delivering content to fans. By actively collaborating with intellectual properties (IPs) such as popular anime and characters, we attract not only traditional F&B customers but also a wider audience of IP fans. We aim to expand the world of food-based entertainment by offering a new kind of value: a platform that combines authentic, popular flavors like lemonade and gourmet popcorn which we are deploying through our group companies with beloved IPs. Besides, GENDA operates a wholesale business for commercial karaoke machines and sells alcoholic beverages, primarily Kleiner Feigling, a liqueur popular with young people. We have a strong sales network, especially in the nightlife market, which includes snack bars, regular bars and karaoke facilities nationwide.

FILLICO JAPAN manufactures, sells, and imports/exports beverages, with a focus on its “Jewelry Water,” a luxury mineral water distinguished by its elaborately decorated bottles. “Jewelry Water” is characterized by its lavishly crystal-decorated bottles and caps designed to resemble angel wings or crowns. Thanks to its artistic design, it has established a unique position not as a mere beverage, but as “water for decoration” and “water for gifting.” This has made it particularly popular at events like weddings and in the nightlife market.

With this acquisition of shares, both FILLICO JAPAN and GENDA can expect to see growth in our businesses, because both companies will be able to share our sales networks and insights into the nightlife market, and FILLICO JAPAN will be able to leverage GENDA’s connections with IP. In order to realize the Aspiration of “More fun for your days,” GENDA will continue to deliver a diverse range of entertainment experiences.

■ For more details, please refer to the timely disclosure.

■ FILLICO JAPAN Corporate outline
Company name: FILLICO JAPAN Co., Ltd.
Representative: Representative Director and CEO Kenichi Sakata
Establishment: May 2009
Location: 2-4-2, Higashi Azabu, Minato-ku, Tokyo
Web site: https://www.fillico.co.jp/

■ GENDA Corporate outline
“More fun for your days”
To realize this Aspiration, GENDA is an entertainment company that aims to build a global entertainment network and increase the “total amount of fun” distributed throughout the world.
We operate a wide range of businesses in entertainment, including Amusement, Karaoke, Lifestyle, Tourism, Food & Beverage, Character Merchandising and Contents & Promotions (movies, interactive contents, etc.). Both domestically and internationally, we operate approximately 1,100 locations, including amusement arcades such as “GiGO,” the karaoke chain “Karaoke BanBan” and the photography studio “Studio CARATT” as well as approximately 14,000 mini-locations (mainly a gaming corner with 30 or fewer game machines installed). We operate in Japan, the United States, mainland China, Hong Kong, Taiwan, the United Kingdom, Vietnam, the Netherlands, Canada and Singapore.

Company name: GENDA Inc.
Representative: Representative Director, President and CEO Nao Kataoka
Established: May 2018
Location: 6F Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo
Web site: https://genda.jp/en
GENDA IR page: https://genda.jp/en/ir