We are pleased to announce that we have resolved at a meeting of the Board of Directors held today that National Entertainment Network, LLC (Headquarters: Colorado, USA; President and CEO: Atsushi Iyoda; hereinafter referred to as “NEN”), which is a group company of GENDA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director, President and CEO: Nao Kataoka; hereinafter collectively referred to as “GENDA,” including its group companies), will acquire the amusement arcade operation business from Newo Enterprises, Inc. (Headquarters: Florida, USA; Vice President: Kelly Owen; hereinafter “Newo Enterprises”) (hereinafter “Business Acquisition”).

Newo Enterprises operates amusement arcades and mini-locations in Florida, the U.S. It operates its locations within resort hotels. In conjunction with Barberio Music Company (Headquarters: Texas, USA; President: Ernest John Barberio; Vice President: Ernest Jordan Barberio), which is a group company of GENDA and operates the mini-location business in the U.S., we will aim to increase our market share and expand our network for mini-locations within hotels and resort facilities.
GENDA has acquired amusement arcade operators in the U.S. through M&A and been conducting PMI (Post Merger Integration). In addition to the “SWAP Initiative,” which involves replacing the game machines at the acquired locations with Japanese-style mini claw machines and prizes with Japanese-style “Kawaii” designs, we are implementing the “Add on Initiative” at relatively spacious locations, where we install additional game machines instead of replacing existing ones. These initiatives have significantly contributed to the performance of our locations. Going forward, we will aim to boost earnings for both parties by implementing the Add on Initiative at the locations operated by Newo Enterprises as well and sharing our knowledge and connections. In order to realize the Aspiration of “More fun for your days,” GENDA will continue to deliver a diverse range of entertainment experiences.

■ For more details, please refer to the timely disclosure.

■ Newo Enterprises Corporate outline
Company name: Newo Enterprises, Inc.
Representative: Vice President Kelly Owen
Establishment: July 1997
Location: Orlando, Florida, USA

■ GENDA Corporate outline
“More fun for your days”
To realize this Aspiration, GENDA is an entertainment company that aims to build a global entertainment network and increase the “total amount of fun” distributed throughout the world.
We operate a wide range of businesses in entertainment, including Amusement, Karaoke, Lifestyle, Tourism, Food & Beverage, Character Merchandising and Contents & Promotions (movies, interactive contents, etc.).
Both domestically and internationally, we operate approximately 1,100 locations, including amusement arcades such as “GiGO,” the karaoke chain “Karaoke BanBan” and the photography studio “Studio CARATT” as well as approximately 14,000 mini-locations (mainly a gaming corner with 30 or fewer game machines installed). We operate in Japan, the United States, mainland China, Hong Kong, Taiwan, the United Kingdom, Vietnam, the Netherlands, Canada and Singapore.

Company name: GENDA Inc.
Representative: Representative Director, President and CEO Nao Kataoka
Established: May 2018
Location: 6F Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo
Web site: https://genda.jp/en
GENDA IR page: https://genda.jp/en/ir