We are pleased to announce that GENDA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director, President and CEO: Nao Kataoka; hereinafter referred to as “Company,” and collectively “GENDA” including its group companies) and Bushiroad Inc. (Headquarters: Nakano-ku, Tokyo; President and CEO: Takaaki Kidani; hereinafter “Bushiroad”) have concluded a business collaboration agreement aimed at comprehensive collaboration focusing on overseas expansion and IP utilization.

■ Purpose and Background of the Business Collaboration
The Company’s growth strategy is to achieve “Continuous Transformational Growth” through M&A in the entertainment industry, and we operate our business in two segments: “Entertainment Platform Business,” which operates amusement arcades and karaoke facilities, etc., and “Entertainment Contents Business,” which handles the upstream areas of entertainment such as IP (Intellectual Property). Both domestically and internationally, we operate approximately 1,100 locations, including amusement arcades such as “GiGO,” the karaoke chain “Karaoke BanBan” and the photography studio “Studio CARATT” as well as approximately 14,000 mini-locations (mainly a gaming corner with 30 or fewer game machines installed). We operate in multiple regions, including North America, Europe and Asia.
Bushiroad, since its establishment in 2007, has achieved growth primarily by producing and selling Trading Card Games (TCG), along with various other content production operations. Its core strength lies in its “IP Developer Strategy,” which involves the media-mix deployment of IP across multiple formats, including games, anime, and music concerts. By carrying out multifaceted development and promotion – ranging from the creation of original IP to its expansion into anime, games, comics, merchandise, cards, and more – Bushiroad excels at achieving widespread recognition and growth for its IP.
This business collaboration aims to enhance experiential value through deeper collaboration and cooperation overseas, strengthen the collaborative structure, and ultimately increase the enterprise value of both companies by mutually utilizing the business resources and expertise of both companies. Based on our existing track record of collaboration, we will achieve growth by building an even stronger partnership.

■ Collaboration in overseas expansion
We will strengthen our business expansion in the global market by leveraging the Company’s operational expertise for amusement arcades and Bushiroad’s content (IP). Up until now, GENDA has exhibited a GiGO booth at the Bushiroad EXPOs held overseas, which has been aimed at raising the brand awareness of both companies internationally.
Going forward, we will aim for further brand awareness and an improved experiential value overseas through the development of Bushiroad IP merchandise, as well as the implementation of real-world events and campaigns on the Company’s entertainment platforms developed in North America, Europe and Asia.

■ Enhancement of experiential value through deeper collaboration
Through its Amusement and Character Merchandise (MD) businesses, the Company has previously worked to expand awareness of Bushiroad IP and enhance the experiential value for Bushiroad IP fans. This was achieved by providing exclusive prize items through collaborations, holding collaboration cafes, and developing trading card game shops. Going forward, in addition to these existing measures, we will further broaden opportunities for creating experiences that utilize Bushiroad IP by partnering cross-functionally with the diverse businesses GENDA operates, such as karaoke business, F&B (Food and Beverage) business, etc. Furthermore, in the media mix development of both new and existing IP, the Company will handle real-world experience provision and promotion, allowing both companies to work together to create opportunities for IP growth.

■ For more details, please refer to this timely disclosure.

■ Bushiroad Corporate outline
Bushiroad Inc. is an entertainment company established in 2007 that plans, creates and produces a diverse portfolio of intellectual properties (IPs), primarily focused on Trading Card Games (TCGs). Beginning with the development of its own IPs, such as “Cardfight!! Vanguard,” “BanG Dream!” and “Revue Starlight,” Bushiroad promotes a media mix across a wide range of business domains – including games, anime, live performances, music, professional wrestling, manga, merchandise, and publishing – while focusing on the creation of new IPs, the value creation of partner company IPs, and global expansion.

Company name: Bushiroad Inc.
Representative: President and CEO Takaaki Kidani
Establishment: May 2007
Location: Sumitomo Nakanosakaue Building, 1-38-1 Chuo, Nakano-ku, Tokyo
Corporate Brand Page: https://bushiroad.co.jp/en

■ GENDA Corporate outline
“More fun for your days”
To realize this Aspiration, GENDA is an entertainment company that aims to build a global entertainment network and increase the “total amount of fun” distributed throughout the world.
We operate a wide range of businesses in entertainment, including Amusement, Karaoke, Lifestyle, Tourism, Food & Beverage, Character Merchandising and Contents & Promotions (movies, interactive contents, etc.). Both domestically and internationally, we operate approximately 1,100 locations, including amusement arcades such as “GiGO,” the karaoke chain “Karaoke BanBan” and the photography studio “Studio CARATT” as well as approximately 14,000 mini-locations. We operate in Japan, the United States, Canada, the United Kingdom, Ireland, the Netherlands, mainland China, Hong Kong, Taiwan, Singapore and Vietnam.

Company name: GENDA Inc.
Representative: Representative Director, President and CEO Nao Kataoka
Established: May 2018
Location: 6F Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo
Web site: https://genda.jp/en
GENDA IR page: https://genda.jp/en/ir