We are pleased to announce that Fukuya Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Junichi Saito; hereinafter referred to as “FUKUYA”), a group company of GENDA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director, President and CEO: Nao Kataoka; hereinafter collectively referred to as “GENDA” including its group companies), has resolved to acquire 100% of the outstanding shares of TOSHINPACK CO., LTD. (Headquarters: Bunkyo-ku, Tokyo; Representative Director and President: Kota Shinohara; hereinafter “TOSHINPACK”), which is engaged in planning, manufacturing and sales of character merchandise.
FUKUYA is engaged in planning, manufacturing, and sales of prizes and original goods. It has an advantage particularly in planning of original prizes and licensed character prizes, etc., and has been developing “Oshi-Katsu” (an activity to support one’s favorite idols and characters) goods under the “fanfancy+” brand, which have been gaining popularity. The “fanfancy+ with GiGO” stores, which specialize in “Oshi-Katsu” goods in collaboration with GENDA’s amusement arcade “GiGO,” have been well received for its product lineup that meets the “Oshi-Katsu” needs of customers in Japan and overseas in response to the recent revitalization of the anime and idol market.
Founded in 1976 and celebrating its 50th anniversary this year, TOSHINPACK began planning, manufacturing and selling fancy goods in 1983 and licensed character goods in 1992. Today, the company continues to provide a wide array of IP-licensed merchandise featuring diverse, globally popular characters and anime.
By TOSHINPACK’s joining of GENDA, in planning, manufacturing and sales of prizes and character goods which GENDA covers, we can expect access to IP which we did not cover before. Besides, while we can expect to deploy IP licensed goods which are planned, manufactured and sold by TOSHINPACK and are very popular abroad by utilizing GENDA’s sales network, TOSHINPACK can expect support from GENDA for building administrative work such as personnel affairs, accounting and finance, etc. In addition, by sharing know-how and others between the two companies, it is expected to mutually improve efficiency and profitability.
In order to realize the Aspiration of “More fun for your days,” GENDA will continue to deliver a diverse range of entertainment experiences.
■ Please refer to the timely disclosure for more details.
■ FUKUYA Corporate outline
Company name: Fukuya Co., Ltd.
Representative: Representative Director and President Junichi Saito
Established: May 1953
Address: 1-5-4 Nihonbashi-Honcho, Chuo-ku, Tokyo
Website: https://www.fancy-fukuya.co.jp/
■ TOSHINPACK Corporate outline
Company Name: TOSHINPACK CO., LTD.
Representative: Representative Director and President Kota Shinohara
Established: December 1976
Address: 3-19-14 Koishikawa, Bunkyo-ku, Tokyo
Website: https://www.toshinpack.co.jp/
■ GENDA Corporate outline
“More fun for your days”
To realize this Aspiration, GENDA is an entertainment company that aims to build a global entertainment network and increase the “absolute amount of fun” spreading across the globe.
We operate a wide range of businesses in entertainment, including Amusement, Karaoke, Lifestyle, Tourism, Food & Beverage, Character Merchandising and Contents & Promotions (movies, interactive contents, etc.). Both domestically and internationally, we operate approximately 1,100 locations, including amusement arcades such as “GiGO,” the karaoke chain “Karaoke BanBan” and the photography studio “Studio CARATT” as well as approximately 13,000 mini-locations (mainly a gaming corner with 30 or fewer game machines installed). We operate in various regions including Japan, the United States, Canada, the United Kingdom, Ireland, the Netherlands, mainland China, Hong Kong, Taiwan, Singapore and Vietnam.
Company name: GENDA Inc.
Representative: Representative Director, President and CEO Nao Kataoka
Established: May 2018
Location: 6F Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo
Web site: https://genda.jp/en
GENDA IR page: https://genda.jp/en/ir
