Notice of Share Repurchase of GENDA SEGA Entertainment and Change of Corporate Name to GENDA GiGO Entertainment Inc.

GENDA SEGA Entertainment (Headquarters: Ota-ku, Representative Director and President: Satoshi Ueno, hereinafter “GENDA SEGA Entertainment”) announced today that it will repurchase 14.9% of its own shares and change its corporate name to GENDA GiGO Entertainment Inc.

Background of the change of corporate name

Following the acquisition of 14.9% of our own shares from SEGA Corporation (Headquarters: Shinagawa-ku, Tokyo, President and COO: Yukio Sugino), GENDA Inc. now holds 100% ownership of our company. In addition, GENDA SEGA Entertainment has made its decision to change the brand name of its amusement arcades operated domestically under the brand name “SEGA” to “GiGO”, and therefore to change its corporate name to GENDA GiGO Entertainment Inc.

Former Company Name
GENDA SEGA Entertainment Inc.

New Company Name
GENDA GiGO Entertainment Inc.

Board of Directors and Management team

Representative Director and Chairman of the BoardNao Kataoka
Representative Director and PresidentSatoshi Ueno
Executive DirectorTadashi Kawaguchi
DirectorNobuo Tamaki
DirectorKazuhiro Ninomiya
Auditor        Keiichi Ibata
Executive OfficerDaisuke Kajiwara
Executive OfficerSohei Sugihara
Executive OfficerKazuki Tokuyama

※Director Hideo Yoshizawa will leave the position

 Company Profile

Company nameGENDA GiGO Entertainment Inc.
HeadquartersOmori Park Building 7th floor, Omori Honcho, Ota-ku, Tokyo
Position and name of representativeRepresentative Director and President Satoshi Ueno
Business descriptionOperation of amusement arcades and food shops, and lease of amusement machines
Capital stockJPY 50 million
Date of establishmentApril 1, 2004
Number of stores196 stores (As of December 31, 2021)

Company website


Preventing the spread of COVID-19

During our opening hours, we pay special attention to the health management of our employees, and strictly follow measures such as wearing masks, washing hands, gargling, and disinfecting. We regularly clean our facilities using surface-active agents containing hexachlorophene to sterilize. We will strive to create an environment where our customers can enjoy themselves comfortably.