Notice of the New Management Team of GENDA

GENDA Inc. (Headquarters: Minato-ku, Tokyo, Representative Director and Chairman of the Board: Nao Kataoka, Representative Director and President: Mai Shin; hereinafter “GENDA”) announced the appointment of three new executive officers, effective today.In addition, a Chief Communication Officer (CCO), Chief Strategy Officer (CSO), Head of Amusement Facility Business, Head of  U.S. Business, and Head of Food & Beverage (F&B) Business will be newly established. We aim to further enhance corporate value by strengthening governance of the entire group and accelerating and expanding business development.

 Representative Director and
Chairman of the Board 
Nao Kataoka
 Representative Director and
Mai Shin
 Director, CCOYuzo Sato
 Director, CFOTaiju Watanabe
 Independent Outside DirectorYoichi Wada
 Independent Outside Director
Aya Nomura
 Outside AuditorKeiichi Ibata
 Outside Auditor
Certified Public Accountant 
Koji Itagaki
 Outside Auditor
Yuka Matsubara
 Executive Officer, CSO Manager of Corporate Planning Division
Certified Public Accountant 
Kohei Habara
Newly appointedExecutive Officer, CTODaisuke Kajiwara
Newly appointedExecutive Officer, Head of Amusement Arcade Business *Representative­­­ Director and President of GENDA GiGO Entertainment, Inc.Kazuhiro Ninomiya
Newly appointedExecutive Officer, Head of U.S. Operations
*President & CEO of Kiddleton, Inc.
Atsushi Iyoda
 Executive Officer, Head of F&B Business and Head of Internal Audit OfficeTomoki Nagae
 CBOMinoru Kitagawa
 CPOHiroki Shigemura
 VPoE and General Manager, Product Development Dept.Yusuke Arai
*Underlines denote newly appointed managements

■Profile of Newly Appointed Executive Officers

Executive Officer, CTO : Daisuke Kajiwara

In 2006, he joined Yahoo Japan Corporation.
In 2007, he joined GREE, Inc. and was appointed as its Executive Officer in 2014,
He has served as General Manager of the Development Division and General Manager of the Business Division.
In 2018, he joined Every Inc. as CTO.
In October 2021, he joined GENDA Inc., where he was appointed CTO GENDA SEGA Entertainment (currently, GENDA GiGO Entertainment Inc.) Executive Officer, CTO and General Manager of IT Strategy Division.

Executive Officer, Head of  Amusement Arcade Business : Kazuhiro Ninomiya

In 1996, he joined NAMCO LTD. Operation of amusement facilities in Japan. After serving as head of operations, promotions, and purchasing, in 2018 Executive Officer at Bandai Namco Amusement Inc. As Facility Sales Division Manager, I am in charge of the domestic amusement From 2019, he will serve as the company’s executive director. He is in charge of overseas business as Division Manager of Overseas Business Division, Managing Director, NAMCO UK Ltd. from 2020, NAMCO USA Inc. Director. In August of the same year, appointed as the Director, General Manager, Product Planning Division of GENDA SEGA Entertainment (currently, GENDA GiGO Entertainment, Inc.). In April 2023, he was appointed to the Representative Director and President of GENDA GiGO Entertainment, Inc.

Executive Officer, Head of  U.S. Operations:Atsushi Iyoda

In 2004, he joined Aeon Fantasy Co. Store manager, district maintainer After working as a sales manager, he was responsible for the purchase and development of game machines, as well as product sales in various countries overseas. Engage in port operations.
In 2015, he became the company’s ASEAN Development Manager. Vietnam, Cambo Responsible for operational support of Zia franchise stores.
In 2017, became Representative Director of AEON FANTASY VIETNAM CO.,LTD.
Inauguration.2018, Representative Director, AEON FANTASY GROUP PHILIPPINES, INC.
Also serves as a director.
In 2019, he joined GENDA Inc., and in July of the same year, Kiddleton, Inc.
He founded and became CEO & President.

■Group Organizational Structure

Company Profile

In order to realize our aspiration “More fun for your days” we are building a global entertainment network and aiming to increase the “total amount of fun” that is distributed throughout the world.

The GENDA Group currently operates approximately 260 amusement arcades and other facilities. The GENDA Group is also involved in amusement machine rentals, online crane games, sales promotions, and other character licensing activities, and operates businesses in China, Taiwan, and the United States in addition to Japan.

Representatives: Representative Director and Chairman of the Board: Nao Kataoka, Representative Director and President: Mai Shin
Address: 17th floor, Tokyo Shiodome Building 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo
Date of Establishment: May 2018
GENDA IR page:

… and upwards