We are pleased to announce that GENDA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director, President and CEO: Nao Kataoka; hereinafter “Company”) has entered into an agreement regarding partnership (hereinafter “Partnership”) with CyberAgent, Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director, Chairman: Susumu Fujita; Representative Director, President: Takahiro Yamauchi; hereinafter “CyberAgent”).

■ Details of the Partnership
Under the Partnership, we will primarily explore and discuss the following initiatives:
・Planning of pop-up events and campaigns leveraging the Company’s store and facility network both in Japan and overseas
・Product planning and the development of merchandising strategies timed with the broadcast/streaming schedules and unique traits of anime-related IPs in which CyberAgent is involved
・Initiatives of communications and promotional strategies tailored to the culture and fan characteristics of each country and region
Through these initiatives, we aim to create new touchpoints between global fans and Japanese anime and IP titles, enhance the overall value of the content experience, and further revitalize fan communities.

■ Please also refer to our PR Information.

■ CyberAgent Corporate outline
Company Name: CyberAgent, Inc.
Representatives: Representative Director, Chairman Susumu Fujita, Representative Director, President Takahiro Yamauchi
Established: March 1998
Address: Abema Towers, 40-1 Udagawa-cho, Shibuya-ku, Tokyo
Website: https://www.cyberagent.co.jp/en/

■ GENDA Corporate outline
GENDA is an entertainment company that aims to build a global entertainment network and increase the “absolute amount of fun” spreading across the globe in order to realize our Aspiration of “More fun for your days.”
We operate a wide range of businesses in entertainment, including Amusement, Karaoke, Lifestyle, Tourism, Food & Beverage, Character Merchandising and Contents & Promotions (movies, interactive contents, etc.). Both domestically and internationally, we operate approximately 1,100 locations, including amusement arcades such as “GiGO,” the karaoke chain “Karaoke BanBan” and the photography studio “Studio CARATT” as well as approximately 13,000 mini-locations (mainly a gaming corner with 30 or fewer game machines installed). We operate in various regions including Japan, the United States, Canada, the United Kingdom, Ireland, the Netherlands, France, mainland China, Hong Kong, Taiwan, Singapore, Malaysia and Vietnam.

Company name: GENDA Inc.
Representative: Representative Director, President and CEO Nao Kataoka
Established: May 2018
Location: 6F Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo
Web site: https://genda.jp/en
GENDA IR page: https://genda.jp/en/ir