GENDA Group accelerates the enhancement of its VR Contents business.~ VAR LIVE JAPAN joins Dynamo Amusement! ~

GENDA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and Chairman of the Board: Nao Kataoka; Representative Director and President: Mai Shin; hereinafter “GENDA”) announced today that its Board of Directors resolved at a meeting held today that Dynamo Amusement, Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Naoki Ogawa; hereinafter “Dynamo Amusement”), a consolidated subsidiary of GENDA, will acquire VR Game Business of VAR LIVE JAPAN, Inc.(Headquarters: Chuo-ku, Tokyo; Representative Director and President: Aya Suginomori, hereinafter “VAR LIVE JAPAN”), which sells and rents VR (Virtual Reality) game cabinets and develops and sells VR contents.

Dynamo Amusement, which plans, produces, and sells VR contents and interactive attractions, has a vision of making the world a place where “surprises” continue to spread by producing “surprises” that no one has ever felt before. Dynamo Amusement plans, produces, and sells a variety of “interactive contents” based on video, such as interactive theater attractions, VR attractions, and interactive games.In December last year, we produced the first interactive VR attraction for the Special effects films hero Ultraseven, which has been loved by a wide range of generations for many years,“ Ultraseven THE ATTRACTION”in collaboration with Tsuburaya Productions, and we continue to provide Contents that many customers can enjoy. We continue to provide content that can be enjoyed by many customers.

VAR LIVE JAPAN is the Japanese subsidiary of VAR LIVE International.VAR LIVE JAPAN’s product, the VR arcade machine VAR BOX, has been installed in 15 amusement arcades in Japan (37 machines in total) as of May 2024 and will continue to be installed. We will continue to aggressively increase the number of shops where it is installed. In addition, we believe that we will be able to deliver even more “surprises” to even more customers by putting various contents of Dynamo Amusement on the worldwide sales channels owned by “VAR LIVE International”.

Furthermore, VAR LIVE JAPAN has many members with knowledge and know-how in the operation of VR enclosures and event planning. In the future, the two companies will share their contents, knowledge and know-how, and will plan and develop new contents from Japan and strengthen human resources in the field of entertainment contents, with a view to changing the specifications of existing contents and updating them to meet domestic needs.

■For more information.

■ Overview of the companies

Company name: Dynamo Amusement, Inc.
Representative Director and President: Naoki Ogawa
Established: October 2021.
Location: 7th floor, Awajicho MH Building, 2-21 Awajicho, Kanda, Chiyoda-ku, Tokyo

Company name: VAR LIVE JAPAN, Inc.
Representative Director and President: Aya Suginomori
Establishment: February 2019.
Location: 5F U square Tsukiji, 6-15-6 Tsukiji, Chuo-ku, Tokyo

■GENDA Company Profile.

“More fun for your days”
GENDA has built a global entertainment network to realize this Aspiration.
GENDA is an entertainment company that aims to increase the “total volume of fun” around the world. It operates a wide range of businesses in entertainment, including amusement arcade, karaoke, character merchandising, food and beverage, content and promotion (movies, interactive content, etc.). It operates approximately 700 amusement arcades such as GiGO and the karaoke chain BanBan, as well as 900 mini-locations (Non-staffed game areas) in Japan and overseas.It operates in Japan, the USA, mainland China, Taiwan, the UK and the Middle East.

Company name: GENDA Inc.
Representative Director and Chairman of the Board Nao Kataoka, Representative Director and President Mai Shin
Established: 5 May 2018.
Location: 17F, Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo
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