GENDA Group expands F&B business~ C’traum, which provides ‘Kleiner’, joined our group! ~.

GENDA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and Chairman of the Board: Nao Kataoka; Representative Director and President: Mai Shin; hereinafter “GENDA”)resolved at a meeting of its Board of Directors held today to acquire all shares issued by C’traum  inc., (Headquarters: Shibuya-ku, Tokyo; CEO, President Representative Director: Kota Watanabe; hereinafter “C’traum”) which operates an import and wholesale of alcoholic beverages and a sales business in Japan.

The Group aims to build an entertainment network through mergers and acquisitions in the Entertainment Platform and Entertainment Contents businesses.

The addition of C’traum, which handles Kleiner Feigling, a liqueur popular with young people, to the Group is expected to expand the Food & Beverage (‘F&B’) domain of the Entertainment Platform business. The Company already operates the lemonade specialty shop LEMONADE By Lemonica and the gourmet popcorn shop HillValley in the F&B domain, each of which is an ‘Entertainment Platform’ that delivers popular contents to customers, and has been conducting sales and campaigns in collaboration with animation characters. sales and campaigns. We believe that the addition of C’traum’s liqueur products to the Group’s ‘Entertainment Platform’ will enable us to deliver our concept of ‘food as entertainment’ to a new customer segment.

In addition, factors that can be expected to increase the size of both our F&B area and C’traum include the following

  • The spirits and liqueurs market is a growth area and a foothold for the Group to enter this market.
  • C’traum’s participation in the Group, which is also strong in retail sales, should strengthen the Group’s retail sales.
  • The unification of C’traum and the Group’s supply chain functions should lead to the optimisation of the Group’s supply chain in the F&B area.

The Group continues to regard the F&B area as an important theme in its entertainment business and aims to realise its Aspiration: ‘More fun for your days’.

■For more information see.

■ About “Kleiner Feigling”.

Born in Germany, Kleiner is a popular European alcoholic drink that came to Japan in 2017Its catchy, cute appearance and nine attractive, fruity, easy-to-drink flavours became the talk of the town and it is currently one of the best-selling small bottles of alcohol in Japan. Enjoy it chilled with crushed ice as a shot, or customise it to your taste with a cocktail.
Special website:

■ Overview of the companies

Company name: C’traum inc.
CEO, President Representative Director: Kota Watanabe
Established: 12/2016.
Location: 2-10-15, Shibuya 2-chome, Shibuya-ku, Tokyo

■GENDA Company Profile.

「More fun for your days」

To realise this Aspiration, GENDA is an entertainment company that aims to build a global entertainment network and increase the ‘total amount of fun’ distributed in the world. GENDA operates a wide range of businesses in entertainment, including Amusement, Karaoke, Character Merchandising, Food & Beverage, Contents & Promotion (movies, interactive contents, etc.). It operates approximately 700 amusement arcades such as GiGO and the karaoke chain BanBan in Japan and abroad, as well as approximately 1,200 mini-locations (non-staffed gaming corners). It operates in Japan, North America, mainland China, Taiwan, the UK and the Middle East.

Company name: GENDA Inc.
Representative Director and Chairman of the Board Nao Kataoka,Representative Director and President Mai Shin
Established: 5 May 2018.
Location: 17F, Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo
GENDA IR page: