GENDA Group’s domestic mini-location business.~Gathered at GENDA GiGO Entertainment Aiming to operate more efficiently and provide enhanced Contents.~

GENDA GiGO Entertainment (Headquarters: Minato-ku, Tokyo, President: Kazuhiro Ninomiya, hereinafter “GENDA GiGO Entertainment”), a member of the GENDA Inc. (Headquarters: Minato-ku, Tokyo, Representative Director and Chairman of the Board: Nao Kataoka, President: Mai Shin, hereinafter “GENDA Inc.”)group.will take over the mini-location (*1) business of GENDA Games (Headquarters: Minato-ku, Tokyo; Representative Director and President: Gen Yasukouchi; hereinafter “GENDA Games”), another Group company, through an absorption-type demerger and integrate it with the mini-location business of GENDA GiGO Entertainment. GENDA GiGO Entertainment’s mini-location business will be merged with GENDA GiGO Entertainment’s mini-location business. The number of GENDA GiGO Entertainment’s mini-location locations in Japan will be increased by GENDA GiGO Entertainment’s absorption of PLABI Corporation (Headquarters: Hitachi City, Ibaraki Prefecture; Representative Director and President: Kazuhiro Ninomiya; hereinafter ‘PLABI’), a GENDA Group company, which will also be carried out in conjunction with the merger, The merger will increase the number of GENDA GiGO Entertainment’s mini-location sites in Japan from the existing 69 to 141 operated by GENDA Games and 356 operated by PLABI, bringing the total to 566.

The number of mini-location sites operated by the GENDA Group in Japan and abroad, together with 358 sites at GENDA’s overseas sites (in the USA and mainland China), makes a total of 924 sites (as of 31 March 2024).

The reorganization is expected to enable the GENDA Group to develop its business more efficiently and flexibly by consolidating the expertise it has developed in the mini-location business into a single company. GENDA will continue to increase the number of mini-location locations and, through the operation of amusement arcades and these mini-locations, aim to create venues that can be enjoyed by as many people as possible.

(*1) Non-staffed game areas

■For more information see.

■GENDA Company Profile.
“More fun for your days”
GENDA has built a global entertainment network to realize this Aspiration.
GENDA is an entertainment company that aims to increase the “total volume of fun” around the world. It operates a wide range of businesses in entertainment, including amusement arcade, karaoke, character merchandising, food and beverage, content and promotion (movies, interactive content, etc.). It operates approximately 700 amusement arcades such as GiGO and the karaoke chain BanBan, as well as 900 mini-locations (Non-staffed game areas) in Japan and overseas.It operates in Japan, the USA, mainland China, Taiwan, the UK and the Middle East.

Company name: GENDA Inc.
Representative Director and Chairman of the Board Nao Kataoka, Representative Director and President Mai Shin
Established: 5 May 2018.
Location: 17F, Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo
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